Gurugram · India — Twenty-Four Years

DhananjayChaudhary

Founder & CEO of Baghpat House — premium Indian craft in natural fibre and leather. Marketing & Operations at Aerial IQ, building drone and aerospace systems for India.

Craft & LifestyleDrone & AerospaceExport & Market Entry

Portrait of Dhananjay Chaudhary
Making things work as well as they look.

The through-line, twenty-four years running

The Instrument / Altitude

Precision, at height.

Aerial IQ · 2019 — present

Joined at inception. What began as marketing became the operational backbone — field deployments, planning, procurement, and the brand itself.

  • Presented flagship tethered systems at the highest levels of government.
  • 100+ deployments with police, defence and enterprise clients.
  • Built the Odoo ERP spine across procurement, expenses, HR, inventory, QC and field operations.
  • Led launches, exhibitions and government collaborations across functions.

The Hand / Ground

Patience, at the bench.

Baghpat House · 2026 — present

A workroom in Gurugram that spent over fourteen years making for other people's labels. In January 2026 it took its own name.

  • Products for people who value material honesty, quiet craft, and things that last.
  • Positioning and product narrative built for European, UK and US retail.
  • Wholesale and institutional partners — hotels, concept stores, export buyers.
  • Digital commerce, international storefront strategy, long-term governance.

A Six Sigma Black Belt who founded a company that sells variation.

Six Sigma exists to drive variance out of a process. Handmade exists because of it — the slub in the raffia, the grain that took the dye differently, the weave that is nobody else's. Holding both is not a contradiction. It is the whole method: engineer everything around the craft so the craft itself can stay free.

01

Structure first, then freedom

Systems, workflows and governance exist so the making never has to be rushed or rationalised.

02

Disconfirm before you confirm

The useful question is not what proves this right. It is what would prove it wrong.

03

Every decision gets a review date

A call made once and never revisited is not a decision. It is a habit wearing a decision's clothes.

04

Work as well as it looks

Beauty that fails operationally is decoration. Operations without beauty are a warehouse.

The Arc

2002 — present · Delhi · Dubai · Gurugram

2026 —Founder & CEO · Baghpat HouseIndia
2019 —Marketing & Operations · Aerial IQGurugram
2016 — 2019Founder · Bimblego ConsultantsGurgaon
2014 — 2016GM, Marketing & BD · Vigneshwara DevelopersGurugram
2012 — 2014Business Manager, Projects · Axiom EstatesNew Delhi
2008 — 2011Client Relationship & BD · Geometrics Real EstateDubai, UAE
2005 — 2008Business Manager · Alectrona SolutionsGurugram
2002 — 2005Where it started · first jobs, while studyingDelhi

Seven Materials

The Baghpat House canon

Raffia

Hand-woven palm fibre

Rattan Cane

Steam-bent, hand-bound

Water Hyacinth

River-harvested, sun-cured

Palm Leaf

Worked damp, never dry

Bamboo

Split, seasoned, joined

Jute

Spun and loom-woven

Full-grain Leather

Softens with time

Discipline

  • AI-Enabled Lean Six Sigma Black Belt
  • Lean Six Sigma
  • Client & Fund Management
  • Real Estate Licenses

Practice

  • International market entry
  • Brand strategy & positioning
  • Operations & ERP transformation
  • Wholesale & export partnerships

Trained

  • Hotel Management — IHM Shimla
  • Art Studies — Cambridge School

Languages

  • English — full professional
  • Hindi — native

Elsewhere

Profiles · writing · the companies

Personal

Writing

Baghpat House

Aerial IQ

Two altitudes.
One discipline.